Portfolio
Get an insider’s view of what it’s like to work with me.
Get a close-up of some of my favourite projects.
As a ghostwriter, much of my work is published under my clients’ names, so it can be difficult to show you the exact finished product.
Write the first draft of a book in 45 days
Our collaboration was like “half ghosting,” with the writing published in the final draft coming from both of us. In 2024, Carolyn’s book won a Business-Leadership award from Maincrest Media.
Update website copy to reflect new brand visual energy
Build brand value with bi-monthly eBooks
I wrote a 4500-word eBook every other month for a year and a half to help them build a collection of packaged content they could share with a new category of clients, allowing them to provide tangible, measurable value in an easily shared format.
I can’t share the specifics but please reach out if you would like to see a sample of my work.
Book coaching in support of a first book launch
She had great support from her publisher for all of the mechanics of her book launch (like the cover art, upload to bookseller sites, etc.). We completed a series of coaching sessions to talk about her business brand-building in support of the launch of her book.
Launch new business division with white paper
A client was adding a new, distinct division to her growing business and wanted to be able to share the depth of her experience and research in the area. The topic was also the basis for one of her keynote talks and showed her leadership in an emerging trend.
I wrote a 2500-word article based on her research that highlighted the depth of her experience and knowledge on the topic. The PDF article could be used as a lead magnet on her website as well as attached to proposals and speaking pitches (both keynotes and podcast guest pitches).
Launch first book with microsite and white paper lead magnet
I worked with Stephanie Woodward in the months leading up to the launch of her first book, The Big Scale Back. She needed a microsite to share more information about the book, as well as sell copies in various formats.
We also created a white paper PDF to help her increase her email list subscribers and build interest and excitement for her new book, as well as generate new client projects for her business.
Body of Work
Our biweekly newsletter is all about writing and creative work, to help you write and publish the work that gets you noticed.
