Share your brilliance. Change the world.

Alyssa was a guest of The Copywriter Club’s 341st episode. We talk about:

  • How thought leadership marketing is different from content marketing
  • Why longer-form content will be critical as AI usage for writing increases
  • How to use content to build your authority
  • How to strategically repurpose content
  • How to pivot your career in your 50s
  • And lots more! (it’s a long one)

Find the episode and transcript on TCC’s website.

Author

Alyssa Burkus

Alyssa Burkus

Alyssa Burkus is a thought leadership strategist, writer, and coach. She's the founder of Shift Wisdom, a writing agency based near Toronto, Canada where she specializes in helping business owners and corporate leaders build their authority and influence through writing.

Body of Work

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