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I’m often asked what I recommend as a great summer read, and I can never remember what to suggest. So I thought I’d finally pull together a list! I went back through my list of 5-star books I’ve listed in StoryGraph over the past six months (an excellent alternative...

 My TBR list is lonnnnng. Like “stacks of books all over my office” long. I tend to take a serendipitous approach to reading, pulling my next book based on mood or interests in the moment.  This summer though, I want to read with more intention. There are specific...

AI-generated image of swirls of blues and oranges and stylized creative work with pens and notebooks used to build an Authority Engine

Authority bias was on full display during the 2024 US election. Numerous news articles questioning if Kamala Harris had enough experience for the job ahead, despite her decades of work in California and as VP, yet very few were questioning the capabilities of her...

Alyssa was Meg’s guest on the Social Slowdown podcast. We go deep!  In the episode, we cover: Why deeper content and thought leadership will become even more important in the age of AI How to create thought leadership How to build a writing habit that sticks Why you...

Alyssa was a guest of The Copywriter Club’s 341st episode. We talk about: How thought leadership marketing is different from content marketing Why longer-form content will be critical as AI usage for writing increases How to use content to build your authority How to...

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