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How do we make choices in the completion of our work? What matters most to us, given our years (sometimes, ahem, decades of experience)? I decided to collect the guiding principles and beliefs that anchor my business as a way to get them straight in my mind. What...
I’m often asked what I recommend as a great summer read, and I can never remember what to suggest. So I thought I’d finally pull together a list! I went back through my list of 5-star books I’ve listed in StoryGraph over the past six months (an excellent alternative...
My TBR list is lonnnnng. Like “stacks of books all over my office” long. I tend to take a serendipitous approach to reading, pulling my next book based on mood or interests in the moment. This summer though, I want to read with more intention. There are specific...
Authority bias was on full display during the 2024 US election. Numerous news articles questioning if Kamala Harris had enough experience for the job ahead, despite her decades of work in California and as VP, yet very few were questioning the capabilities of her...
As a professional ghostwriter, it pains me that I haven’t been able to publish more of my own writing. All the “shoulds” in the world about how to build a consistent writing habit get ignored when I sit down to write my own articles. It’s been embarrassing and...
One of the hesitations about spending the time and money to develop long-form content is the worry that it’s going to have a short shelf life. You publish it, promote it on social media or perhaps your newsletter, and then it languishes in your files. That’s why...
Alyssa was Meg’s guest on the Social Slowdown podcast. We go deep! In the episode, we cover: Why deeper content and thought leadership will become even more important in the age of AI How to create thought leadership How to build a writing habit that sticks Why you...
Alyssa was a guest of The Copywriter Club’s 341st episode. We talk about: How thought leadership marketing is different from content marketing Why longer-form content will be critical as AI usage for writing increases How to use content to build your authority How to...
Alyssa was Carolyn’s writing partner for her latest book Evolve. On Carolyn’s podcast of the same name, we discuss: Going from editor to reader mode when working on the book and using it as a learning experience. Our writing partnership turned into a thinking...
For more than a decade, I’ve started the year in a similar way. Beat myself up about everything I failed to achieve in the previous year, mind mapping an exhausting list of all-the-things, and building a detailed project plan that becomes unwieldy by week three and...
For more than 20 years, I’ve spent time in December and over the holidays reflecting on the year, but this is the first time I’ve published my notes. While I didn’t achieve many of the goals from my 2023 goals list, I accomplished one significant one that felt...
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